Why Tom Hanks, Steve Martin, and Martin Short Turned Colonoscopy Prep Into a Party

Every couple of years, three of Hollywood's most recognizable comedians turn the night before their colonoscopies into a competition, complete with card games and clear gelatin. It's a funny story, but it points to something serious: bowel prep is still the single biggest reason people delay screening. This post traces the tradition from late-night television to two separate 2024 TV nods, breaks down why the dread is so universal, and looks at how ZeraFlow is designed to move prep out of the home for good.