Michigan's Zera Medical Partners with Colon Cancer Coalition at Detroit 5K to Champion Colorectal Cancer Screening
Zera Medical, a Michigan-based medical device company, today partnered with the Colon Cancer Coalition as a sponsor of the Detroit "Get Your Rear in Gear" 5K run/walk, joining local clinicians, patients, and advocates to raise awareness of colorectal cancer screening. The event marks the company's deepening engagement with Michigan's gastroenterology community ahead of a U.S. clinical pilot planned for the fourth quarter of this year.
The initiative comes at a vital time for public health. Clinical data reveals that 40% of patients delay or completely avoid colonoscopies due to the negative impacts of traditional preparation. Zera Medical is addressing this widespread non-compliance with ZeraFlow, a clinic-controlled, nurse-supervised bowel preparation system. The technology replaces multi-day, high-volume at-home laxative regimens with a streamlined 30-to-40-minute process at the clinic immediately prior to the procedure.
At today's event, Zera Medical utilized its presence to preview the upcoming Michigan-based pilot and worked to build awareness of local gastroenterology clinical partners and patient advocates.
"As a Michigan-based company, we are deeply committed to driving healthcare innovation that saves lives right here in our home state," said Paul Boehms, CEO of Zera Medical. "Colorectal cancer is highly preventable, yet traditional prep remains a massive roadblock that deters millions of eligible individuals. Engaging with our local community today reinforces our resolve to eliminate this barrier and ensure patients have access to a safer, more comfortable screening experience."
The upcoming pilot will build upon ZeraFlow’s established clinical track record. In over 500 real-world retrospective procedures overseas, the system achieved a 93.6% adequate-or-better cleansing rate, with zero serious adverse device related events.
By launching its pilot in Michigan, Zera Medical aims to establish the state as a benchmark for modern, patient-centric colorectal care before scaling the technology nationwide.
About Zera Medical
Zera Medical is a Michigan-based medical device innovator committed to transforming the colonoscopy experience. Its flagship product, ZeraFlow, is a clinic-controlled, nurse-supervised bowel preparation system that eliminates the need for harsh, at-home laxative regimens. Backed by highly successful real-world clinical uses overseas, the company is currently working towards securing FDA Class II 510(k) clearance for use in the USA, Zera Medical aims to drastically reduce patient non-compliance, minimize canceled procedures, and save lives through easier access to preventative colorectal care.